Client Gravity AISee plans
Case study · Church architecture · North Texas

A 20.8% reply rate texting church leaders

How a church architecture firm went from referrals only to calls with pastors already planning to build.

J. Hardy BrownPrincipal Architect, BBA-A
20.8%reply rate, our highest
$23Kfeasibility master plan from one conversation
Weeksto the first pastor calls

The problem

Almost every new church project came from referrals. Pastors are busy, hard to reach, and do not answer cold calls from vendors.

What we did

  • Pulled pastors and church leaders in North Texas from our own data
  • Wrote a warm, low-pressure bot that asks about expansions, land and renovations
  • Texted from real phones so it read like a text from a local person
  • Booked calls with Hardy, the principal architect, when a church was already planning

Real conversation · North Texas church

Hey Dustin, are you still over at the church these days?
Not sure who this is, apologies if I should know.
No worries! I’m Victor with an architecture firm here in North Texas. We work with churches on expansions and renovations. Thinking about any facility updates or adding space?
We’re currently looking at land. Working on feasibility studies and looking for an engineer.
Hoping to tackle that in the next couple months, or further down the road?
Hoping to do that as soon as we can.
Would a quick conversation with Hardy, our principal architect, make sense?
Possibly.

● Became a $23K feasibility project

The timeline

  1. Day 0Kickoff call

    We defined the target: churches likely to expand, renovate or build.

  2. Day 2Campaign live

    Pastors started getting friendly texts from real phones.

  3. Weeks 1–3Pastors already planning

    Church leaders replied that they were looking at land and running feasibility studies. Reply rate hit 20.8%.

  4. Next$23K master plan

    One of those conversations turned into a $23K feasibility master plan.

“Before Client Gravity, new church projects came almost entirely from referrals. Within weeks their texting had us on calls with pastors who were already looking at land and expansions, and one of those conversations turned into a feasibility master plan. If you sell to people who are hard to reach, this works.”J. Hardy Brown, Principal Architect, BBA-A

More results

$150KWhite Barn Home Buyers: assignment fees, month one$20MGolden Lion Capital: property about to go under contract→How it works for this industry

Plans

LEAD GENFrom $5,000/mo

Text up to 25,000 people a month on real phones. AI caller calls your leads back in seconds, and the Appointment Setter books them. 24/7 account manager.

AI WORKFORCE →$10,000/mo minimum

Priced on what we save you. Built to cut your payroll in half; one client saves $30K a month. Everything in Lead Gen, plus AI employees that take over repetitive roles to cut your payroll, your voice clone, AI Receptionist, AI Salesperson and a monthly call with Max.

ENTERPRISECustom

A custom solution: Lead Gen plus a full AI workforce across your teams and locations, priced as a share of the payroll we save you.

3-month minimum, then month to month. 6-month terms save 10%. You sign the agreement before any payment.

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Client results

Guides

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Lead names changed and addresses removed for privacy. Results vary by market, offer and list.