The problem with cold calling alone
Most people don’t answer calls from numbers they don’t know. A dialer team spends most of its day on voicemail, and every hour on the phone is an hour of payroll. White Barn Home Buyers came to us because cold calling and mail were slow and expensive, and most owners never picked up.
Side by side
| Cold texting (AI) | Cold calling | |
|---|---|---|
| How people respond | Reply when it suits them | Must answer live, right now |
| Reach per day | Hundreds to thousands of conversations | Limited by dial time and staff |
| Screening | Uninterested people never take your time | Every dial costs time, interested or not |
| Qualifying | AI asks price, timeline and fit by text | Rep asks on the call |
| Best for | Starting conversations and finding who is ready | Building trust and closing |
The order that works: text, call back, close
- Text first. A short, personal question from a real phone with a local number.
- Qualify by text. The AI asks your questions and gets a price, timeline or budget.
- Call back in seconds. When a lead is hot, our AI caller calls them back in seconds, while they’re still holding the phone.
- Your team closes. The meeting lands on your calendar with the notes attached.
That is how a cold text to a homeowner in Tomball, TX turned into a roof inspection booked for the same afternoon:
Tomball, TX · roofing · booked the same day
● Inspection booked for the same afternoon
What it means for your team
| In-house SDR | Client Gravity | |
|---|---|---|
| Monthly cost | Salary, payroll, benefits, tools | From $5,000 a month |
| Hours covered | About 40 a week | Every hour, every day |
| Conversations a day | Dozens | Hundreds to thousands |
| Reply speed | Minutes to hours | Seconds |
| Time to first lead | Weeks of hiring and ramp | Inside 48 hours |
| Turnover | Start over when they quit | Never |
Plans
Text up to 25,000 people a month on real phones. AI caller calls your leads back in seconds, and the Appointment Setter books them. 24/7 account manager.
Priced on what we save you. Built to cut your payroll in half; one client saves $30K a month. Everything in Lead Gen, plus AI employees that take over repetitive roles to cut your payroll, your voice clone, AI Receptionist, AI Salesperson and a monthly call with Max.
A custom solution: Lead Gen plus a full AI workforce across your teams and locations, priced as a share of the payroll we save you.
3-month minimum, then month to month. 6-month terms save 10%. You sign the agreement before any payment.
Questions
Is cold texting better than cold calling?
For starting conversations, usually yes: people reply on their own time and the uninterested never take your team’s time. For closing, a live call still wins. The best results come from texting first and calling the people who reply.
Can AI make the calls too?
Yes. Our AI caller calls new leads back in seconds, and calls back anyone who hangs up.
How many people can I reach by text?
Lead Gen covers up to 25,000 people a month at the base price, from $5,000 a month. More volume is priced to fit.
How fast can a texting campaign start?
Within 48 hours of your kickoff call.
Want this running for you?
Get on a live video call with Max right now and see a custom demo built for your business.
Not ready for video? Tell us about your business and we’ll text you →