What AI SMS lead generation is
AI SMS lead generation (also called AI text message marketing) is outbound texting where an AI agent runs the conversation. It is not a blast. Each person gets a short, personal first text. When they reply, the AI reads the reply, answers it and asks the next question, the way a good salesperson would.
The goal is not a reply. The goal is a qualified lead on your calendar: a seller with a price and a timeline, a homeowner who wants an estimate, an owner open to a call. Your team only talks to people who already said yes.
The four parts that decide whether it works
1. The list
Who you text matters more than what you say. A generic bought list means most replies are wrong numbers and “who is this?”. We own our own data company with over 100 million contacts, including cell numbers for decision makers, and pull every list only for one client.
2. How the texts are sent
Most texting tools send from software numbers that carriers flag and filter, so a share of messages never lands. Every Client Gravity text goes out from a real phone on a real carrier line, and we see about 99% delivered. More on this in real phones vs 10DLC.
3. The bot
The AI agent has to sound like your business, ask your questions and know when to hand off. Every bot we run is written from scratch for one client: your voice, your offer, your questions and realistic reply timing.
4. The handoff
A qualified lead is only worth something if it reaches your team fast. Leads can be booked on your calendar, pushed into your CRM, or sent to your rep by text or email. Our AI caller can also call a new lead back in seconds.
What a real conversation looks like
Word for word from a client campaign. Names and addresses removed for privacy.
Austin, TX · wholesale campaign
● Qualified · offer stage
What results look like
Reply rate depends on the list, the market and above all the opener. These are live client campaigns:
| Live client campaign | Reply rate |
|---|---|
| BBA-A · church architecture | 20.8% |
| PlaceMKR · commercial real estate (after opener testing) | 15.8% |
| Pure Realty · residential sellers | 10.8% |
| PlaceMKR · same list, original opener | 4.2% |
Reply rates on live Client Gravity campaigns, as shown on our homepage.
Replies only matter if they turn into deals. A few results from conversations our system started:
- White Barn Home Buyers: 6 properties under contract in week one, 3 closed and $150K in assignment fees in month one.
- Golden Lion Capital: a $20M off-market property about to go under contract 26 days in.
- Pure Realty: 9 experienced agents recruited, $100K+ in yearly recurring revenue.
- 8homes: a $40K assignment fee on day 27.
What to ask before you buy
- Where do the texts come from? Real phones or software numbers? What share gets delivered?
- Who owns the list? Is it pulled only for you, or resold to your competitors?
- Is the bot custom? Your voice and questions, or a shared template?
- How fast are replies answered? Seconds, or whenever someone checks the inbox?
- Are openers tested? On one PlaceMKR campaign, testing moved the reply rate from 4.2% to 15.8% on the same list.
- Who runs it? Software you operate yourself, or a team that runs it for you? See how we compare with texting software.
Plans
Text up to 25,000 people a month on real phones. AI caller calls your leads back in seconds, and the Appointment Setter books them. 24/7 account manager.
Priced on what we save you. Built to cut your payroll in half; one client saves $30K a month. Everything in Lead Gen, plus AI employees that take over repetitive roles to cut your payroll, your voice clone, AI Receptionist, AI Salesperson and a monthly call with Max.
A custom solution: Lead Gen plus a full AI workforce across your teams and locations, priced as a share of the payroll we save you.
3-month minimum, then month to month. 6-month terms save 10%. You sign the agreement before any payment.
Questions
How fast does an AI texting campaign go live?
Within 48 hours of your kickoff call. We build the list, write your bot and start texting from real phones.
Will people know they are texting with AI?
In practice, no. Each bot is written for your market, adapts to every reply and uses realistic reply timing.
How much does AI SMS lead generation cost?
Lead Gen starts at $5,000 a month for up to 25,000 people a month, with an AI caller that calls your leads back in seconds. Every plan has a 3-month minimum; 6-month terms save 10%.
Is there a guarantee?
Yes. At least 15 interested leads in your first 30 days on Lead Gen, or we keep working your campaign at no charge until you hit it. And your campaign is sending within 48 hours of getting everything we need from you, or your first two weeks are free.
Want this running for you?
Get on a live video call with Max right now and see a custom demo built for your business.
Not ready for video? Tell us about your business and we’ll text you →